Already the group has said it will cease selling whitegoods and gaming consoles, with televisions likely to be the next to go.
Analysts said the change is a sign of how tough the retail environment has become for department stores. Scott Courtney, of Morningstar Equities, said the more it stops selling certain items, the less attractive a destination it would be for shoppers.
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''Ultimately department stores are underperforming and that could lead to reduced pedestrian traffic throughout the rest of a mall,'' he said.
''Department stores are the anchors to a mall, but unlike the past where they offered everything under one roof, nowadays they are the last place a shopper would go for a couch, bed, TV or fridge. Therefore, they must offer a wide range of fashion and other non-household items in order to make up for the loss of sales to a specialty store.''
But, he said, department stores now faced tough competition from specialty stores as well, with customers looking at boutique fashion outlets selling a different range from the department chain's own labels.
To make up margins, department stores have become landlords, as they rent vast amounts of space in the stores to leading fashion and cosmetic brands.
While concessions are nothing new, department chains are expanding the amount of space dedicated to these exterior brands.
As part of the reallocation of its categories, Myer is undertaking a
''re-laying'' of its Sydney City store that will see more fashion items spread across floors that once carried household items.
A spokeswoman confirmed that the retailer would focus on different ranges, such as kitchen appliances - to cater for the current interest in food shows - and less on general electronics.
''We are undertaking a considered windback of TV gaming, music and small electronics, and will focus on fashion and small kitchen items,'' she said.
